Today, the goal of putting on makeup is, ironically, to create the illusion of wearing no makeup at all. Instead of covering one’s features with heavy layers of foundation, the new trend involves creating the illusion of bare skin, enhanced only by a touch of concealer, blush, and lip gloss. This minimalistic approach to makeup has rapidly gained popularity across social media, becoming a staple routine for many.
At the Ransom Everglades Upper School, this trend has found its way into the daily lives of students. Given their packed academic schedules and early mornings, the “no-makeup makeup” or “clean girl” makeup routine is perfectly tailored to their needs.
The look is simple to achieve. Easy to apply and refreshingly understated, it offers a way to feel polished without spending too much time getting ready. This trend also emphasizes natural beauty, rather than fabricating it. Instead of giving young girls the message that they should try to change their face, they are exposed to the idea of highlighting their unique features, promoting self-love.
Tati Moggio ’28 is a fan of “no-makeup makeup” because of its emphasis on one’s natural features. “I love products that bring out your natural beauty and just make you look the best possible,” she said.
The foundation of the “clean girl” look begins with a tinted sunscreen or moisturizer, designed to create a dewy, hydrated complexion. This base is followed by a lightweight concealer, dabbed under the eyes, resulting in a refreshed appearance. The “clean girl” base feels breathable, natural and lightweight.
“It’s a very natural look, but it makes my skin look good and fresh without being too cakey,” Carlota Sarcos ’28 said.
Eyebrows are another essential feature. Rather than dark, overlined arches, the “clean girl” aesthetic favors softly groomed brows. A clear or tinted gel keeps the brows lifted and in place.
When it comes to colors, neutral tones are key. Lips should be outlined with a nude or soft pink lip liner and topped with a shiny lip gloss that matches. For the eyes, a light coat of mascara is enough to open and accentuate the eyes. The routine ends with a dab of natural cream blush applied to the high points of the cheeks, creating the perfect hint of a flushed, healthy glow.
The “clean girl” trend reflects a broader shift toward prioritizing skin health and natural beauty. Hailey Bieber, along with other celebrities and influencers, is one of the biggest factors for the increase in popularity of the trendy makeup look. With her admired beauty brand Rhode, she has created some variants of the look, coining the term “glazed skin,” which references the dewy hydration essential to this style of makeup.
This approach stands in stark contrast to the “2016 makeup” trend, known for heavy foundation, blocky eyebrows, and elaborate eyeshadow.
“The base was matte… it was very heavy with block brows… it was a lot,” said Isabella Rodriguez ’28 about “2016 makeup.”
The “clean girl” makeup look has made a significant impact on both the beauty industry and RE, promoting natural beauty over an artificial aesthetic. “I love the look because it makes me feel authentic and make my features seen… It makes me feel fresh and ready to do anything,” said Jordan Posner ’28.